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How to Select Among Various Types of Digital Signage

2025-04-02

73% of consumers notice digital displays before purchasing—and 52% say vibrant visuals directly influence their choices. From reducing checkout lines to guiding patients in hospitals, types of signage are rewriting how businesses connect with audiences. Let’s explore the tools shaping this transformation and how to select among various types of digital signage.


1.Electronic Shelf Labels: Retail’s Real-Time Pricing Powerhouse

ESLs replace static paper tags with connected displays, revolutionizing inventory management. Walmart, for example, reduced price update errors by 65% across 5,000 stores using ESLs, ensuring seamless sync with online-offline pricing. These e-ink devices consume minimal power, making them ideal for supermarkets and pharmacies.

Common Questions:

"Can small stores afford ESLs?" 

Yes—a Seattle boutique saw 18% faster stock adjustments with a budget-friendly ESL system costing under $3,000.

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2. LED Digital Signage: Outdoor Durability Meets Vibrant Visuals

LED displays dominate outdoor spaces with 5,000-nit brightness and IP65 weather resistance. A Sydney stadium’s LED perimeter boards increased sponsorship visibility by 40%, even in direct sunlight. Newer models use energy-saving modes, cutting electricity costs by 25% during off-peak hours.


3. LCD Digital Signage: The All-Around Dynamic Display

LCD signage shines for clarity, affordability, and adaptability. Let’s break down its variants:

By Size & Resolution

SizeUse CasePrice RangeIdeal Resolution
10–32"Shelf tags, small menus, clinic screens$150–$5001080p (FHD)
32–75" Restaurant menus, retail promotions$500–$2,000 4K (UHD)
75"+Mall atriums, transport hubs $2,000–$10,000+ 8K or video walls



By Installation

- Wall-Mounted LCD

Slim designs (just 15mm thick like Datallen’s LCD Screens) fit tight spaces. A London coffee shop used wall-mounted LCDs to cycle seasonal drink visuals, boosting add-on sales by 15%.


Portable Digital Display Screen

Ideal for temporary setups (e.g., trade shows), these screens feature 178° wide viewing angles. Ensure models have built-in cooling for 24/7 operation.

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- Ceiling-Suspended LCD

Maximize vertical space in airports or supermarkets. Datallen’s suspended displays include anti-glare panels, ensuring readability from all angles.


By Application

- Retail Window LCDs: used by luxury brands to create interactive window displays.

- Transportation LCDs: High-brightness models (1,000+ nits) thrive in sunlit stations—New York’s subway system uses them for real-time train updates with 99.9% accuracy.

- Corporate LCDs: Multi-zone displays in office lobbies show news, schedules, and brand stories, streamlining internal communications.


Buying Tips for LCDs

- Brightness: 300–500 nits for indoor; 700+ nits for direct sunlight.

- Connectivity: Prioritize HDMI/USB/RJ45 ports for easy integration with POS systems.

- Commercial Grade: Look for a 40,000+ hour lifespan (vs. 20,000 hours for home models).


4. Projection Mapping: Transform Any Surface into a Story

Projection mapping turns walls, tables, or even vehicles into dynamic canvases. A Tokyo café used floor projections to display seasonal themes, increasing Instagram shares by 30%. Compact projectors now make this tech accessible for small events, starting at $500.


5. Transparent OLED Signage: Futuristic Brand Experiences

OLEDs offer 40%–60% transparency, perfect for luxury storefronts. Louis Vuitton’s Paris flagship used transparent OLEDs to animate handbags in mid-air, increasing foot traffic by 28%. Note: Costs run $10,000+/sq.m., best for high-impact brand moments.


6. Dual-Sided LCD Displays: Maximize Visibility in Transit

Ideal for corridors and transit hubs, dual-sided displays show independent content on each side. Heathrow Airport’s T5 uses them to display flight info and ads, cutting wayfinding time by 20%.


How to Choose the Right Signage: A Quick Guide

 Type

Core Advantage 

Budget Range

Best For 

ESLsReal-time price updates$5,000–$20,000 (500 tags)Supermarkets, pharmacies
Outdoor LED Weather-resistant brightness$50,000–$200,000+Billboards, stadiums 
Commercial LCD (55")Versatile, cost-effective$800–$3,000 Restaurants, retail stores
Transparent OLEDImmersive, high-design$20,000–$50,000+Luxury boutiques, exhibitions


Why Smart Restaurants Love Dynamic LCD Signage

Modern eateries like McDonald’s use LCD menu boards to:

- Update prices instantly during peak hours

- Feature limited-time offers with video clips

- Sync with kitchen systems for error-free orders

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Datallen’s LCD solutions enhance this further— Chicago Diner boosted sales by 30% using dynamic LCDs to display dynamic food videos.


Elevate Your Business with Datallen’s LCD Solutions

From sleek wall-mounted displays to outdoor-ready high-brightness models, Datallen’s LCD signage delivers crisp visuals and reliable performance. Whether you’re updating promotions, guiding customers, or strengthening your brand, our displays adapt to your needs.


[Explore our LCD digital signage] or [contact us for a free consultation]. 




For more insights, check out:

1. How Smart Restaurants Solve Core Industry Challenges

2.  POP Materials vs. Smart POS Systems: Transforming Retail Marketing

3.  2025 Innovative Retail Shop Display Ideas: Crafting Memorable Retail Experiences

4.  A Guide to Implementing Commercial Digital Signage in Your Supermarket: Best Practices and Insights

5. Datallen | Digital Signage Costs 2025: Buying & Installation Guide

6. Datallen | Transforming Retail Spaces: The Impact of Strategic LCD Display Signage Placement

7. Datallen | Transforming Retail Spaces: The Impact of Strategic LCD Display Signage Placement



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